Startup and legacy storytelling
Using a journalistic approach, I’ve built an award-winning strategic storytelling career spanning two decades by collaborating with technology startups, founders and legacy brands to identify, distill, and tell timely foundational stories for long-lasting cultural impact.
Through the unique Framework of business strategy, narrative positioning, content creation, and communications tactics, untold stories lie dormant and ripe for exploration.
I host the Current Mood podcast exploring the intersection of work and mental wealth, moderate live cultural events and panels, and won a Webby for a technology project I led communications for.
Journalistic storytelling
A sociologist by trade, my cultural writing follows emerging trends and storytellers across business, music, and technology–often exploring themes of innovation in web3, entrepreneurialism, mental wellness, and privilege.
I’m a senior contributor and editor at Forbes, a features correspondent at BBC, and have written for Billboard, InStyle, The New York Times, Okayplayer, and UNDO.
Please enjoy this selection of stories I loved reporting on.
How Tribeca Festival Curates Ecosystem For Independent Creators (Forbes)
Why Spotify Can Grow More As Q1 Gross Profit Tops $1 Billion (Forbes)
Nova Snags $1.75 Million In Funding To Scale Marketplace For Creative Freelancers (Forbes)
Did A Cultural Shift In Consumption Help Apple Surpass 1 Billion Paid Subscriptions? (Forbes)
Chef José Andrés on the emotional power of food (BBC)
Entrepreneur Jane Wurwand on why 'high-touch will overshadow high-tech' in business (BBC)
Misty Copeland is 'not scared' to face a career beyond dance (BBC)
Novelist Ken Follett on understanding the present through history (BBC)
Ina Garten on her internet appeal (BBC)
Wendell Pierce on Black Resilience (BBC)
How the workplace became the star of TV (BBC)
Women-Led Narrative Films Shine At Tribeca Festival: Boca Chica, Öte, Smoking Tigers (Forbes)
How A Global Fashion Brand Loved By The Creative Class Is Building A Profound Family Legacy (Forbes)
NPR Music’s Louder Than A Riot Spotlights Misogynoir And Hip Hop’s Double Standard In Season 2 (Forbes)
Did Humanizing The Technology Experience Help Spotify Surpass Half A Billion Listeners? (Forbes)
5 Minutes That Will Make You Love Jazz Piano (The New York Times)
How The Latest AI-Generated Copyright Loss Could Add Friction To Music And Technology (Forbes)
De La Soul Cofounder, Trugoy The Dove, Created Legacy And Evolved Hip-Hop (Forbes)
Forbes 30 Under 30 Music, 2023 (Forbes)
How Hendrix Leveraged The Business Of Entertainment To Become An Entrepreneur And Investor (Forbes)
Hype Machine Founder Creates Future Tape, Joins Zora To Advance Music In Web3 (Forbes)
Ari Melber On The Cultural Production Of News (Forbes)
The Case For Kaytranada: As New Mental Health Pandemic Emerges, Music May Be A Path Forward (Forbes)
Arab Music Streaming App Anghami To List On Nasdaq, Expands Tech Brand Globally (Forbes)
Creating Legacy Through Technology – Nipsey Hussle’s Marathon Continues (Forbes)
As Spotify Cements Itself As A Cultural Staple, Will Revenues Follow? (Forbes)
How Standing Up For Social Causes Helped Bad Bunny Become Spotify's Most Streamed Artist In 2020 (Forbes)
Black Lives Matter More Than a Store or Handbag (InStyle)
NPR Expands Storytelling Lens To Explore The Intersection Of Hip-Hop And Mass Incarceration (Forbes)
Did The $2 Million Hip-Hop Auction At Sotheby's Do The Culture Justice? (Forbes)
Grand Hustle Records Co-Founder Launches Music Tech Incubator To Develop Creative Entrepreneurs (Forbes)
Is Kanye West Serious About His Bid For Presidency? (Forbes)
Club House Global Creates Opportunities For Brands To Align With Online Nightlife Culture (Forbes)
Deepak Chopra And J Balvin Lean Into Vulnerability Through Bilingual Meditation Program (Forbes)
Black Creatives Take ‘Supremacy’ Brand Campaign To The Streets, Deconstructing Racism Offline (Forbes)
Leveler Launches Peer-To-Peer Wealth Distribution Tool To Help Entertainment Freelancers (Forbes)
Protect Your Mental Health By Podcasting With Friends (Forbes)
Erykah Badu Opens Up Bedroom For Live Concert Series Says ‘We’ve Got To Keep Moving’ (Forbes)
ClassPass Founder Payal Kadakia On Goal-Setting (InStyle)
How Anik Khan Is Building An Inclusive Entrepreneurial Blueprint Through Music (Forbes)
Podcasting Looks To Book Business For Additional Revenue (Forbes)
YouTube TV Gets HBO And Cinemax Through Expanded Deal With WarnerMedia (Forbes)
Los Angeles Mourns The Loss Of Kobe Bryant As Nipsey Hussle Wins Posthumous Grammy (Forbes)
A$AP Rocky on Psychedelics, Sweden, and Sexuality At Summit Ideas Conference (Forbes)
De La Soul Ends Relationship With Tommy Boy Over Inequitable Contract From 1981 (Forbes)
How to Make Social Media Less Depressing (Without Quitting Entirely) (InStyle)
Freddie Gibbs Raises The Bar For Hip Hop, Enlists Madlib (Forbes)
A Guide To Finding Niche Music Genres (Vinyl Me Please)
What's Behind Facebook's Digital Currency And Why Spotify Is Interested (Forbes)
Creating A Culinary Moment For Anthony Bourdain Digitally (Forbes)
New York City Becomes First City To Invest In Female Musicians (Forbes)
Entertainment Industry Exercises Power In Wake Of Restrictive Abortion Law In Georgia (Forbes)
As Music Industry Embraces More Women In Executive Roles, Gender Disparity Remains (Forbes)
How Summit Leveraged Culture To Reinvent The Conference Experience (Forbes)
How Mass Appeal Brought Wu-Tang Docu-Series to Life (Forbes)
Technology Reinvigorates Latin Music In U.S. Market (Forbes)
Is Digital Overload Creating A Move Towards Authenticity? (Forbes)
How Myspace Opened The Door To Niche Music Genres (Forbes)
All About De La Soul: Inside The Negotiations Paving The Way For A Streaming Debut (Forbes)
Dj Jazzy Jeff Uses Gratitude to Fuel Creative Retreat (Billboard)
Culture: The Hazy Glue Between Music & Technology (Billboard)
How Social Media Normalized Mediocrity: Through The Lens of Music (Okayplayer)
Our Digital Epidemic (UNDO)